It's funny to think of William Shakespeare struggling with the ever shortening attention spans of audiences in his day. The idea that it drove him to condense a 5 act play into a sonnet is a novel one - but not so far fetched. Artists and writers have been experimenting with grabbing, holding and playing with attention since...forever. Of course they spend a lot of time crafting what they want to be expressing - but they also know if the audience is bored then they have failed. If you are a marketer, take a look at what playwrights have done with playing with time. What insight can you gain when it comes to getting and sustaining interest from your audiences?
Take a minute to read this article about poor old William's distress on the ever changing audience attention span.
https://www.linkedin.com/pulse/article/20141111215036-65107690-my-week-with-william?trk=object-title
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