Let Them Search Cake

Google's Annual Year in Search has been published and once again, it's a fascinating exploration of what captured our attention throughout the year. From missing planes to deadly diseases, ice buckets to comedians that have left us too soon. Injustice from South Africa to America. Comets to cake.
Being reminded of the news that was trending in 2014 makes me re-live the roller coaster of emotions again. Although not directly affected by any of these events, they certainly shaped who I am today at the end of 2014. In these events we see ourselves. We place ourselves on the moral scale. We examine our point of view. In some cases we are driven to take action. Next year it will most likely be a whole other host of things that will test and build our character.
For a whole pile of people in the UK, a passion for making cakes emerged. One of the most searched for phrases was "Cake Recipes"  Most likely inspired by the popularity of the BBC series "The Great Bakeoff"
Among stories of hope and despair, there will always be cake.

Mobile Academy App Wins Best Consumer Service at the World Communication Awards

Happy to announce that the Mobile Academy - the m-learning app I have been Creative Directing and leading content development for, just won the Best Consumer Service Award at the World Communication Awards in London.

Mobile Academy is the first premium all-you-can-learn service whose content has been specifically created for mobile use. Available in more than 15 languages and live in more than 40 countries it is used by over 200,000 subscribers.  The interactive service provides a fast and easy way to learn and offers a huge range of cutting-edge courses appealing to any audience; from languages to personal and professional development and special interest. 

The judges were so impressed with this service that one considered Mobile Academy would
“positively impact national and global economics with new access to education”.

Click here for the app store version